[342] How to Trust Yourself Through a Big Business Pivot

What happens when the life and business you’ve built is GOOD… but there’s still a little voice inside you asking:

What if there’s more?

In this episode of Keeping It Real, I’m sitting down with my longtime client, Business Circle member and friend Amanda Dawe, owner of The Natural Emporium.

And friends, this conversation is about SO much more than business.

After eight years of building The Natural Emporium and an incredible community in Newfoundland, Amanda made a massive decision: close the chapter she knew and loved, pack up her life, and take her business to Toronto’s Distillery District.

A dream she had once written down in a journal and quietly tucked away as a “maybe someday.”

But getting the dream didn’t mean everything suddenly became easy.

We talk about the part of growth that doesn’t get talked about enough.

The grief.

The fear.

The moments you wonder if you’ve made a gigantic mistake.

The temptation to stay where things are comfortable because you should be grateful for what you already have.

And the courage it takes to trust yourself when you have absolutely no evidence that the thing you’re stepping into is going to work.

Amanda shares what it looked like to go from being so exhausted she was considering walking away from entrepreneurship altogether… to reconnecting with what she actually wanted and making one of the biggest moves of her life.

We also get into:

✨ The difference between running AWAY from something and moving TOWARD something

✨ Why you can be wildly grateful for what you have and still want more

✨ The very real grief that can come with growth

✨ Making big decisions from your power instead of exhaustion or desperation

✨ The small daily rituals Amanda uses to ground herself and regulate her nervous system

✨ Why comparison can pull you away from the very thing that makes your business special

✨ Learning to trust your intuition when there’s no proof your next move will work

✨ Being willing to not be for everyone

✨ Why celebrating the tiny moments matters just as much as celebrating the giant milestones

✨ And what Amanda has learned about going after a dream at 50

One of my favourite moments in this conversation is when Amanda says:

“Not doing it is a bigger cost than doing it.”

OOF.

Because sometimes the question isn’t:

“What if I do this and it doesn’t work?”

Sometimes the better question is:

“What will it cost me if I never find out?”

This is a conversation about business, yes.

But it’s also about trusting yourself enough to follow the thing that keeps tugging at you.

About realizing you don’t need permission.

About understanding that fear and grief don’t automatically mean you’re on the wrong path.

And about becoming the version of you who is willing to find out what’s possible.

If you’re standing at the edge of a decision, a pivot, a dream or a next chapter that feels exciting AND terrifying…

this episode is for you.

CONNECT WITH AMANDA:

Follow Amanda and The Natural Emporium on Instagram: @EmporiumontheSquare

You can also find The Natural Emporium on Facebook and visit Amanda at her new location in Toronto’s Distillery District.

And make sure you get yourself on Amanda’s newsletter to follow along with this next chapter and everything she has coming.