232 – Unlocking Growth: How to Become an Ultimate Partner to Microsoft in 2025 — Ultimate Partner®

Per Werngren Joins Ultimate Partner®

In this episode, we sit down with Per Werngren, CEO of Idenxt, an expert who advises partners within the Microsoft ecosystem across North America and Europe. With a wealth of experience in building relationships and growing business opportunities, Per shares his insights on how partnering with Microsoft can drive success, particularly through the strategic use of AI.

We also explore the tech industry’s crucial role in shaping policy, focusing on its impact on local jobs and taxes. Drawing from his extensive experience, including leading the International Association of Microsoft Channel Partners (IAMCP) to expand from 4 to 44 countries and generate over $10 billion in annual revenue, Per discusses the importance of collaboration and the value of the P2P Maturity Model he developed.

Join us to gain valuable insights from Per’s leadership experience in multi-national organizations and his expertise in fostering partnerships that drive growth across cultures and geographies.

What You’ll Learn From This Episode

0:00 – Partnering with Microsoft, building relationships, and growing business opportunities.

4:27 – Tech industry’s role in shaping policy, with a focus on local jobs and taxes.

9:41 – Leveraging AI for growth through partnerships with Microsoft.

https://youtu.be/Ek7R1oxR4js?si=MFxE2emqmUAjl-c1

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Ultimate Partner LIVE – Executive Summit ’24 – Now OPEN! The Doors Are NOW Open – Ultimate Partner LIVE ’24

I’m thrilled to announce the Ultimate Partner LIVE Executive Summit 2024, which will be held in Dallas, TX, on October 22nd and 23rd!

This year’s summit promises to be bigger and better. It will be an immersive experience bringing together over 300+ partners across ISVs, LSPs, and SIs. Join us for two days of insightful discussions, hands-on workshops, and unparalleled networking opportunities with industry leaders and Microsoft executives.

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Transcript (Generated by Otter A.I. – Please Excuse Any Typos)

Per Werngren 0:00

I think you shouldn’t be just in one community. It will enrich in you and will enrich the other communities. If you are engaged in multiple communities, yes, and multiple communities means that you will get more business opportunities.

Mike Gervais 0:18

Microsoft’s purpose is in service of your purpose. And again, 2024 is the year that partners come out as the leading edge of the spear on finding this buyer intent. You

Vince Menzione 0:29

show up to every meeting and demonstrate why you are relevant every

Sharon Schoenborn 0:34

day. I have to force myself to make sure that I’m taking one step ahead in terms of my own learning that

Vince Menzione 0:39

flywheel success is where you will build momentum, and that momentum will continue, and then you feed into the other systems to say, this is what we did. This is how we did