231 - Unlocking Revenue Growth: How PartnerTap is Leading the Co-Selling Revolution — Ultimate Partner®

Cassandra Gholston Joins Ultimate Partner®

Join us as we dive into partner-led sales with Cassandra Gholston, CEO of PartnerTap, the industry’s leading Ecosystem Co-Selling Platform. Cassandra is a visionary leader who has dedicated her career to driving revenue growth through strategic partnerships. In this episode, she shares her journey from being an enterprise sales rep to founding PartnerTap. This groundbreaking platform empowers companies like HPE, ADP, SAP Concur, and more to maximize their partner ecosystem.

Cassandra discusses the growing importance of co-selling and how automation is revolutionizing partner-led sales in the tech industry. She also delves into innovative sales plays and data-sharing strategies, the transformative power of partnerships in enterprise software, and the key to leading change in co-selling. Finally, learn why co-selling transformation is critical for business success in today’s landscape. Don’t miss this opportunity to learn from a true industry leader and get insights on taking your partnership sales strategy to the next level.

What You’ll Learn From This Episode

0:02 – Co-selling and its growing importance in the industry.

4:44 – Partner-led sales and automation in the tech industry.

11:48 – Partner-led sales plays and data sharing in the tech industry.

17:10 – Sales transformation and partnerships in the enterprise software industry.

22:46 – Leading change and co-selling in organizations.

29:12 – Co-selling transformation and its importance in business.

https://youtu.be/AmJOaATguoE

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Ultimate Partner LIVE – Executive Summit ’24 – Now OPEN! The Doors Are NOW Open – Ultimate Partner LIVE ’24

I’m thrilled to announce the Ultimate Partner LIVE Executive Summit 2024, which will be held in Dallas, TX, on October 22nd and 23rd!

This year’s summit promises to be bigger and better. It will be an immersive experience bringing together over 300+ partners across ISVs, LSPs, and SIs. Join us for two days of insightful discussions, hands-on workshops, and unparalleled networking opportunities with industry leaders and Microsoft executives.

Keywords:

partner, sell, company, talk, organization, playbook, microsoft, customer, spreadsheets, cassandra, work, ecosystem, hosting, leader, transformation, seller, opportunity, teams, drive, people

Transcript (Generated by Otter A.I. – Please Excuse Any Typos)

Jay McBain 0:02

Music. Microsoft’s purpose is in service of your purpose. And again, 2024 is the year that partners come out as the leading edge of the spear on finding this buyer intent. You

Vince Menzione 0:13

show up to every meeting and demonstrate why you are relevant every

Sharon Schoenborn 0:18

day. I have to force myself to make sure that I’m taking one step ahead in terms of my own learning

Vince Menzione 0:23

that flywheel success is where you will build momentum, and that momentum will continue, and then you feed into the other systems to say, this is what we did. This is how we did it together.