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Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

The AI Platforms Race: From Curious to Customer | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast · Aug 28, 2026 · 23:43

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In today’s podcast episode, we discuss why the next few years will be so important and industry-defining for AI, why ChatGPT has driven stronger adoption than highly recognizable competitors like Meta AI and Copilot, and why Claude is best at converting users into paid subscribers.

 

Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

 

Reports mentioned in this episode: https://content-na1.emarketer.com/which-ai-platforms-are-winning-in-2026?_gl=1

 

Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

 

Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:

https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-ai-platforms-race-curious-customer-behind-numbers

© 2026 EMARKETER

 

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Episodes: Behind the Numbers: an EMARKETER Podcast

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