YouTube's Complicated Relationship With TV | Behind the Numbers — Behind the Numbers: an EMARKETER Podcast

In today’s podcast episode, we discuss what YouTube has evolved into, how it’s transforming TV ad buying, and how YouTube TV is shaping digital pay TV.

Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Principal Forecasting Writer Ethan Cramer Flood. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-youtube-s-complicated-relationship-with-tv-behind-numbers

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