How He Built A ₹100 Crore Wellness Brand From One Berry | WellWith | Vinay Vimarsh

What does it take to build a brand around an ingredient 99% of India has never heard of?Udit Chawla, Co-founder of WellWith India, did exactly that — sourcing Sea Buckthorn from the freezing valleys of Ladakh (-40°C), building an unbreakable supply chain, and growing the ingredient's online search volume from 30,000 to 20 million.In this episode of Vinay Vimarsh (powered by BE Group), we go beyond the success story and unpack every major decision Udit made — and why.