Masala business Masterclass with Naman Agrawal | 420 Masala | Vinay Vimarsh

Everyone talks about D2C brands and VC funding — but India's real economy runs on family businesses that scale through ground-level distribution, traditional networks, and solid unit economics.Today's guest is Naman Agrawal — Managing Director of 420 Masala (Agrawal's 420 Group, Indore). A family legacy that started in 1962 with just ₹150 and 5 kg of moong dal — and today employs thousands of people and stands as one of Central India's biggest spice brands.Naman studied engineering, came back home, and integrated a high-tech masala vertical into his family's manufacturing legacy — including Central India's first Cryogenic Grinding Plant.