How ONE Soap Built a ₹25 Cr E-commerce Business (After Total Collapse)

What happens when a 500 crore legacy business collapses overnight?In this powerful episode, Shaurya Shah shares how he went from being a professional golfer to becoming the “war-time general” who helped rebuild Richfeel during its darkest phase.From bank collapse and factory fire to insolvency and clinic shutdowns, this is a real story of survival powered by e-commerce thinking, profitability-first decisions, and data-driven product strategy.Instead of chasing vanity growth, Shaurya focused on:• One profitable product strategy• Amazon listing optimization over ad burn• Micro-influencer led traffic• In-house manufacturing control• Bootstrap scaling without VC moneyThe result? From near bankruptcy to selling 2 lakh soaps per month.This episode is a must-watch for: Founders, D2C operators, e-commerce marketers, and anyone building a profitable brand without burning cash.