₹450 Cr Se Bankruptcy Tak… Aur Phir Comeback | Vinay Vimarsh

What does it take to build a pioneering brand… lose almost everything… and still rise again?

In this deeply honest conversation, we sit down with Dr. Apoorva Shah, India’s first trichologist and the founder of Richfeel. From starting with a simple hair tonic idea in college to building a ₹450 crore brand — and then facing financial collapse, a bank crisis, COVID, and a factory fire — this is not just a business story. It’s a masterclass in resilience, reinvention, and disciplined entrepreneurship.

Dr. Shah shares the science behind hair care, the truth about over-leveraging in business, and how employee loyalty and family support helped rebuild Richfeel from the ground up.

This episode is not motivation — it’s a reality check for founders, professionals, and anyone navigating uncertainty.