The Gender Gap — The Fragrance Files

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This week's conversation delves into the gender stereotypes associated with fragrances and the impact of marketing on gender in the fragrance industry. We explore the historical context of fragrance gendering and the societal expectations placed on men and women in relation to fragrance choices as well as the way queerness and queer fragrance liberates us from the binary.

Chapters

00:00 Gender Stereotypes in Fragrance
15:36 Marketing and Gender in Fragrance
32:38 Gender and Fragrance
42:14 Queerness and Fragrance
50:07 Gendered Marketing
57:02 Storytelling in Fragrance
01:03:01 Freedom in Fragrance