LC & The Politics of Perfume — The Fragrance Files

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This week we sit down with LC, a brand consultant and interdisciplinary artist to have a conversation that delves into the political identity of perfume, highlighting the intersection of gender politics, colonial history, and social stratification within the fragrance industry.

Chapters

00:00 Perfume as a Political Identity
14:46 Colonial History and Perfume
24:29 Policing of Women's Scent
33:14 Competitiveness and Exclusivity in Perfume TikTok
01:04:53 The Business Model and Exclusivity Clauses in Perfume Sponsorships
01:10:37 The Impact of Brand Rebranding and Political Implications in Perfume Marketing