Your Game Is Finished. You’re Still Not Ready to Launch. | Mart Gervacio, Tadhana

In this episode of IndieGameBusiness, we’re joined by Mart Gervacio, Founder of Tadhana, to tackle one of the biggest headaches in publishing: release management.Finishing your game is only part of getting it into players’ hands. Mart breaks down what release management actually involves, why it becomes so complicated, and the critical mistakes that can turn a launch into a disaster.We’ll discuss delays, releasing too early, pricing and promotional decisions, managing store assets, and what happens when you add multiple platforms into the equation. Mart also explains how requirements can differ across Steam, consoles, and other platforms, and why every additional release creates new layers of complexity.We’ll also look at what major publishers do differently, what smaller studios can realistically adopt from those processes, and whether indies should consider launching on Steam first before tackling consoles.If your game is approaching release, this conversation will help you understand everything that needs to happen between “the game is finished” and actually getting it successfully launched.Follow Mart Gervacio:LinkedIn: https://www.linkedin.com/in/martgervacio/#IndieGameBusiness #IndieDev #GamePublishing #GameLaunch #ReleaseManagement