India's Gold Crisis : PM Modi's Warning & Jewellery Industry Impact | Sanjay Kathuria Podcast EP67

In this episode of the Sanjay Kathuria Podcast, we sit down with S.S. Alam (Sheik Sultan Alam), Managing Director and Founder of Aurum Jewels Ltd., one of India's largest gold chain manufacturers, with nearly 39 years inside the gold industry.

After the government appealed to Indians to pause gold buying for a year, the jewellery industry was hit hard. In this conversation, S.S. Alam decodes exactly why this happened, how it threatens nearly 1 crore livelihoods, and what the government, jewellers, and consumers should each do to protect the industry and the country. He also shares a bold 5-year prediction on where gold prices are headed.

What You'll Learn

✅ Why did Modi ji Says STOP Buying Gold?

✅ 6 Things India Depends on Foreign Countries For

✅ Why India Produces Almost ZERO Gold

✅ What Was the Gold Control Act of 1962?

✅ 3 practical suggestions for Government

✅ Why Gold Price FELL During the War

✅ How to Save 75 Lakh Gold Artisans' Jobs

✅ Will Gold Price Touch Rs 3 Crore/Kg

⏱️ Updated Timestamps

00:00 – Podcast Teaser

01:58 – Guest Intro of SS Alam

03:48 – Why did Modi ji Says STOP Buying Gold?

05:09 – 6 Things India Depends on Foreign Countries For

06:04 – How India's Foreign Reserves Crashed

08:05 – How Much Gold Does India Import?

08:34 – Why India Produces Almost ZERO Gold

10:09 – India is Reactive, Not Proactive on Mining

11:44 – Why Gold Price FELL During the War

12:54 – The Real Impact on Jewellery Industry

14:44 – 50% Sales Gone in Just 8 Days

15:55 – The 3 Stakeholders Who Must Act Now

16:33 – Who Got Hit Hardest in the Value Chain?

17:54 – What the Government Should NOT Do

18:06 – What Was the Gold Control Act of 1962?

23:22 – India Has 35,000 Tonnes of Gold Already

24:58 – Suggestion 1: Bring a VDS Scheme for Gold

25:35 – Suggestion 2: Fix the Gold Monetization Scheme

29:28 – Suggestion 3: Circulate RBI's 880 Tonnes of Gold

29:51 – Why Bullion & Coins Should Be Banned

30:53 – Buy LOW Purity Jewellery, Not High Purity

32:39 – How to Save 75 Lakh Gold Artisans' Jobs

35:08 – Can the Gold Control Act Return in 2026?

38:49 – What Import Number Will the Government Accept?

40:42 – Will the Government Take Your Gold?

44:17 – Why Silver Has a HUGE Future

46:01 – What Should Consumers Sacrifice for India?

48:02 – What Should Retailers Do to Survive?

51:10 – What Should Manufacturers Do Now?

53:29 – The One Mistake the Government Must Avoid

55:23 – Will Gold Price Touch Rs 3 Crore/Kg

57:54 – Final Advice for the Country

58:52 – Episode Outro

Guest Social Handles

Instagram : https://www.instagram.com/s_s_alam__businessman/

Facebook : https://www.facebook.com/ssalam07/

LinkedIn : https://in.linkedin.com/in/sultan-alam-sheik

Sanjay Kathuria Podcast Handles

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Hashtags

#SanjayKathuriaPodcast #SSAlam #GoldCrisis #ModiGoldAppeal #GoldInvestment #JewelleryIndustry #GoldControlAct #GoldPrice2026 #SilverInvestment #PersonalFinanceIndia

Disclaimer

The views, opinions, and predictions shared in this episode are those of the guest and host and are for educational and informational purposes only. Nothing in this video constitutes financial, investment, or legal advice. Gold and other asset prices are subject to market risk. Please consult a qualified financial advisor before making any investment decision. The Sanjay Kathuria Podcast and its team are not liable for any decisions taken based on this content.