Is Silver the New Gold? | Jewellery Scams & Business Guide | Sanjay Kathuria Podcast EP66

In this episode of the Sanjay Kathuria Podcast, we host Dr. Samir Jain, Co-Founder & Creative Director of Miss Jo, one of India’s leading luxury silver jewellery brands with 12 stores across the country .

Backed by a PhD in silver jewellery and over 20+ years of experience in luxury goods and jewellery manufacturing, Dr. Samir breaks down the hidden truth behind silver jewellery scams, purity checks, hallmarking, investment myths, and silver business opportunities in India.

In this deep masterclass, we uncover why silver is becoming the “new gold”, how buyers get cheated through fake purity claims, the massive scam in silver coins, and the exact things to check before buying silver jewellery, utensils, bullion, or chains. He also explains how entrepreneurs can build a profitable silver jewellery business or franchise in 2026.

📘 What You’ll Learn

✅ Why silver is becoming the new gold

✅ Biggest scams in silver jewellery & coins

✅ How to check silver purity correctly

✅ Sterling Silver (92.5) explained

✅ Physical silver vs paper silver investing

✅ How jewellers cheat with hidden codes

✅ Silver jewellery buying guide

✅ Lab grown diamonds vs silver debate

✅ How to start a silver jewellery business

✅ Franchise & retail business opportunities

⏱️ Timestamps

00:00 – Podcast Teaser

01:54 – Guest Intro

04:04 – Why is Silver Trending Now?

04:29 – Why Is Silver the New Gold?

05:08 – Why Silver Prices Are Rising

05:36 – Changing Global Buying Behaviour

07:44 – Global Silver Supply Deficit

08:24 – What to Check Before Buying Silver

08:28 – Vaishno Devi Cadmium Scam

09:58 – Why Silver Was Never Premium

11:01 – How Rural Buyers Get Cheated

12:18 – How to Check Silver Purity

12:24 – What is Sterling Silver (92.5)?

14:28 – Silver’s One-Way Investment Problem

15:12 – Govt Silver Loan Scheme

15:55 – New Govt Silver Policies

16:52 – Buying Silver Bullion Guide

17:03 – Is MMTC Worth the Premium?

17:58 – Physical Silver vs Paper Trading

19:19 – Desi Tunch Method Explained

20:02 – Massive Scam in Silver Coins

23:08 – Should You Avoid Buying Silver Online?

24:50 – Complete Silver Jewellery Buying Guide

25:17 – Why Silver Turns Black

28:26 – Rhodium, Gold & Vermeil Plating

30:40 – Secret Code to Spot Real Silver

34:00 – Codes Used to Cheat Customers

35:03 – Buying a Silver Chain Guide

36:49 – Silver Making Charges Explained

38:48 – Buying Silver Utensils Guide

40:09 – Clean Black Silver at Home

41:49 – Why Earrings Became Bestseller

42:18 – Business Lessons from Miss Jo

44:10 – Why Rings & Gifting Drive Sales

45:07 – Certification Process Explained

47:32 – Silver vs Lab Grown Diamonds

48:55 – Why Lab Grown Diamonds Aren’t Investment

51:46 – Accessory vs Investment Mindset

54:59 – How Miss Jo Started

56:12 – Silver or CVD — Which is Better?

57:07 – Why Entrepreneurs Must Go Digital

01:01:52 – 3 Ways to Start Silver Business

01:07:20 – Cost to Open Retail Store

01:08:44 – Miss Jo FICO Franchise Model

01:13:29 – Franchise Return Expectations

01:14:54 – Doubling Money in 5 Years?

01:17:02 – Own Brand vs Franchise

01:21:18 – Why India Can’t Build Global Brands

01:29:50 – Branding vs Marketing Explained

01:31:26 – Future Global Jewellery Brands

01:31:59 – Final Advice & Silver Buying Guide

01:33:07 – Episode Outro

🔗 Guest Socials

Instagram (Personal): https://www.instagram.com/samirjain.missjo/

LinkedIn: https://in.linkedin.com/in/dr-samir-jain-94567326b

Instagram (Miss Jo): https://www.instagram.com/missjojewellery/

Website: https://missjo.com/

Facebook: https://www.facebook.com/missjojewelry/

YouTube: https://www.youtube.com/@MissJoJewellery

📲 Sanjay Kathuria Podcast Handles

Instagram: https://www.instagram.com/sanjaykathuriapodcast

YouTube (Main): https://www.youtube.com/@SanjayKathuriaPodcast

YouTube (Clips): https://www.youtube.com/@Sanjaykathuriapodcastclips

Facebook: https://www.facebook.com/sanjaykathuriapodcasts

Spotify: https://open.spotify.com/show/1VDdqFLEvqtKIr3pJuu1ep?si=I50k9_sCSVqSwOF62ugrIw