The Woman Who Gave India Handbags for Just ₹299 | Kapil Thirani x Ritupal Collection | One in a Billion | Ep 4

The Handbag Queen of India, Ritu Kaushik, is here to tell the story of how she turned a ₹10,000 investment into one of India’s most loved handbag brands. Her secret? Making stylish handbags that are affordable for every Indian! From facing criticism in her small village to becoming a bestseller on Flipkart, Ritu shares how she built a brand rooted in empowerment, innovation, and determination.

Ritu’s journey has changed the game for women entrepreneurs, showing that with the right mindset, support systems, and eagerness to learn, anyone can turn small investments into massive growth.

Key Insights:

• Affordable fashion for every Indian
• How she empowered artisans through her business
• The importance of grit, determination, and learning every day
• Building a business that resonates with millions of Indian women

Watch this episode for a dose of entrepreneurial grit and inspiration.

Timestamps:

00:00 - Introduction

01:17 - Start of the podcast

02:12 - Ritu Kaushik's Introduction & childhood

06:21 - The idea of starting the Ritupal collection

08:32 - Capital required to start a handbag business

09:35 - Challenges in starting a handbag business

10:34 - Finding artisans and labourers to start the business

11:53 - The First Order Story

12:18 - Wearhouse, cataloging & e-commerce journey

14:05 - Designs, styles, and other inspiration

15:15 - The idea behind the name Ritupal Collection

16:07 - Ritupal collection quality check

18:15 - Frequency of launching more products

19:48 - Preparation for Big Billion Day

22:07 - Rapid Fire with Ritu Kaushik

#womenbusinessowners #womenempowerment #FlipkartSellerHub