What It Takes to Do ₹100 Cr on Flipkart | Kapil Thirani x Ambrish Miyani | One in a Billion | Ep 6

When Myntra said they’d do ₹40 crore, they quietly went out and did ₹53 crore instead, proving that small-town dreams don’t come with limits.

In this episode of the One in a Billion Podcast, Kapil Thirani talks to Ambrish Miyani, Co-founder of Indo Era, an ethnic wear brand that broke Flipkart’s biggest pricing myth and went on to do ₹100 crore in business last year. With premium kurtas priced at ₹1,300, Indo Era proved that value doesn’t always mean low price; it means trust, quality, and scale.

Powered by Flipkart’s reach and platform strength, their story shows how small-town conviction can defy every prediction and build a ₹500 crore brand.

Listen now to discover how ambition meets opportunity on Flipkart.

00:00 Coming Up

00:54 Introduction

01:40 How Ambrish Defines Indo Era

02:15 The Founding Story of Indo Era

08:22 Roles and Vision of the Three Founders

09:24 How they pivoted from Sarees to Indo Era

11:47 Building a Brand in an Unorganised Industry

16:47 How Indo Era Launched 250 SKUs

19:20 How Indo Manages their supply chain management

22:24 Why Cash Discipline Became Non-Negotiable

24:38 What Makes Indo Era Stand Out in a Crowded Market

26:16 Understanding What Makes Their Products Work

30:24 The Pricing Strategy That Redefined the Category

31:23 How Catalogue Strategy Differs Across Platforms

34:17 Do Gen Z Consumers Still Wear Traditional Clothes?

36:36 How Major Business Decisions Are Made with Flipkart

38:50 Indo Era’s Five-Year Growth Vision

39:20 Final Thoughts and Advice for Entrepreneurs

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