Gratitude Campaigns: Thank-a-Thons — Fridays 4 Fundraising

Summary

In this episode of Fridays 4 Fundraising, Kelly discusses the importance of gratitude campaigns for nonprofits, focusing on the effectiveness of phone calls in donor engagement and in activating board engagement with fundraising. She shares a personal story about how a board member transformed from reluctance to enthusiasm through a gratitude phone campaign. The episode outlines practical steps for organizing a phone-a-thon, including planning, donor list preparation, and execution strategies. Kelly emphasizes the value of gratitude in fundraising and provides resources for further support. Download the Gratitude Campaign Starter Kit here.

Join Sustain & Thrive!

Takeaways

Gratitude campaigns are essential for donor engagement.
Phone calls uniquely connect with donors.
A phone-a-thon can bond your team.
Match callers to donors for better conversations.
Gratitude interactions should invite donor feedback.
Call campaigns can significantly increase revenue in future fundraising efforts.

Chapters

00:00 Welcome

00:39 The Power of Gratitude Campaigns

02:42 Planning Your Phone-a-thon

05:44 Executing the Call Campaign

07:02 Join Sustain & Thrive!

07:32 Resources and Next Steps

08:11 Final Assignment

08:32 Outro

Keywords

fundraising, nonprofit, gratitude campaigns, phone calls, donor engagement, board members, fundraising strategies, call-a-thon, donor stewardship, fundraising success