Better Donor Email Segmentation — Fridays 4 Fundraising

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Summary

In this episode of Fridays 4 Fundraising, Kelly shares practical strategies for email list segmentation and donor engagement to boost nonprofit fundraising efforts. Learn how to effectively categorize your supporters and leverage integrated platforms for better outreach.

Links

Check Out Donorbox
Request a Discovery Call

Takeaways

Segment your email list based on donor activity and interests.
Use integrated platforms like Neon One, DonorBox, and CauseVox.
Allow supporters to self-select their interests to improve engagement.
Update donor tags with last donation date for targeted campaigns.
Leverage Zapier to connect platforms that don't natively integrate.

Keywords

nonprofit fundraising, email segmentation, donor management, CRM, donor engagement, fundraising strategies, nonprofit tips