The people at your gala aren't donors...yet. — Fridays 4 Fundraising

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Summary

In this episode of Fridays 4 Fundraising, Kelly talks about why she tells her clients not to consider gala ticket purchasers as donors, and how to think about them more effectively to turn them into real partners.

Links

Check Out Donorbox
Request a Discovery Call
Join Sustain & Thrive

Takeaways

How to know if your fundraising program is transaction-based or relationship-based
Why transitioning to relationship-based fundraising is critical for sustainability
How to rethink your gala or special event fundraising to get the best of transactional fundraising and relationship based fundraising.

Keywords

nonprofit fundraising, donor engagement, major gifts, creative fundraising strategies, relationship based fundraising