Year End Campaigns: Track & Assess Progress — Fridays 4 Fundraising

Summary

In this episode of Fridays 4 Fundraising, Kelly emphasizes the importance of setting clear goals, tracking progress, and maintaining donor engagement without overwhelming them. The episode also previews future workshops aimed at building sustainable fundraising strategies for 2026.

Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thrive

Download the Year End Campaign Planner: https://www.fromscratchfundraising.com/yearend

Get on the wait list for the 2026 Recipe For Relief Fundraising Planning Workshop: https://www.fromscratchfundraising.com/2026-relief

Takeaways

Assess your progress regularly during your year-end campaign.
Divide your overall fundraising goal into manageable weekly targets.
Pace your campaign to account for slower starts and bigger finishes.
Avoid making massive changes to your fundraising plan mid-campaign.
Use positive messaging to engage donors effectively.
Consider a call campaign to reconnect with past donors.

Chapters

00:00 Introduction to Fridays 4 Fundraising

01:17 Year-End Campaign Strategies

02:13 Setting and Tracking Fundraising Goals

06:19 Maintaining Donor Engagement

08:19 Looking Ahead: Future Fundraising Plans

Keywords

fundraising, nonprofit, year-end campaign, donor engagement, fundraising goals, small nonprofit, fundraising strategies, donor stewardship, fundraising success, fundraising planning