Getting the Most Out of Your Agency Relationship | Part 2

In Part 2 of this MasterMined conversation, Mark Scrivner and Lee Pepper dive deeper into what happens after selecting a marketing agency partner—and why onboarding, communication, transparency, and trust determine long-term success. From setting expectations in the first 30–60 days to leveraging AI-driven efficiencies and improving collaboration between providers and agencies, this episode delivers actionable insights for behavioral health leaders navigating growth and change.

The discussion also explores the future of marketing in behavioral health, the growing role of AI tools, and why agencies that educate, communicate clearly, and act as true partners will continue to outperform transactional vendor relationships.

Key Moments

00:36 – Why the first 30–60 days define agency success
02:37 – Building trust through strategy sessions and onboarding
04:14 – The importance of early "quick wins" in partnerships
07:09 – Why agencies should actively seek client feedback
10:50 – How marketing teams must adapt to AI and zero-click search
13:24 – AI tools that improve accountability and communication
16:38 – Why communication failures damage partnerships
18:41 – The danger of poor timeline communication
20:21 – Why agency relationships are "like a marriage"
23:25 – The future of AI-powered marketing agencies

Learn More & Connect Show Notes + Resources: snapshot.agency/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner/ | https://snapshot.agency/health Connect with Lee Pepper: https://www.linkedin.com/in/leepepper/ | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.