Choosing the Right Agency Partner | Part 1

Choosing the wrong marketing agency can cost a behavioral health organization time, money, momentum, and admissions growth.
In Part 1 of this two-part MasterMined series, Mark Scrivner and Lee Pepper break down the behavioral health RFP process, how to properly evaluate agency partners, and the biggest mistakes organizations make when selecting a marketing firm.

Lee shares practical guidance from his experience leading marketing initiatives at Foundations Recovery Network and consulting with behavioral health organizations nationwide. From defining conversion metrics and budgeting correctly to building strong agency relationships rooted in accountability and trust, this episode gives operators a practical framework for making smarter marketing partnership decisions.

If your organization is considering hiring a new agency—or struggling to get results from your current one—this episode provides actionable insights to help you avoid costly mistakes and build a stronger marketing foundation.

Key Moments:

00:47 – Why choosing the wrong agency can hurt growth and operations
03:44 – The importance of documenting what success looks like
08:21 – Why agencies should present in person and on-site
10:16 – What every strong behavioral health RFP should include
15:23 – What separates a good RFP from a bad one
17:36 – Why price alone leads to poor agency decisions
19:48 – How to define agency accountability and conversion metrics
24:09 – Why the agency team matters more than the agency owner
29:09 – Major red flags during agency presentations
36:16 – The most important question every CEO should ask before signing

Learn More & Connect
Show Notes + Resources: snapshot.agency.com/health/mastermined
Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | http://snapshot.agency/health 
Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com
Our Sponsor - Snapshot: http://snapshot.agency/health