71. How Long to Stick With a Marketing Strategy: A 2-Part Framework

How long should you actually stick with a marketing strategy before deciding it’s not working? In this episode, Anna breaks down one of the most common (and emotionally loaded) questions therapists ask when growing a private practice.

If you’ve ever felt discouraged because your efforts aren’t producing immediate results, this conversation will help you approach your marketing with more clarity, patience, and confidence. Anna explores why marketing timelines have changed, what today’s slower buying cycle means for therapists, and how to evaluate your strategies without reacting purely from burnout or frustration. You’ll leave with a practical framework for knowing when to stay the course, when to optimize, and when it may actually be time to pivot.

1️⃣ Why therapists are experiencing slower marketing results than they did a few years ago

2️⃣ How to evaluate whether a strategy truly isn’t working—or simply needs more time

3️⃣ The difference between measurable and relationship-based marketing strategies

4️⃣ Why patience and consistency are competitive advantages in today’s private practice landscape

• The Walker Strategy Co website: https://walkerstrategyco.com
• Previous episode on the Trust Recession: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241
• Summer Slump Playbook Part 2: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241
• “Does Psychology Today Still Work?” episode: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists:

The Walker Strategy Co website: https://walkerstrategyco.com

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.