You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped ove...
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Sep 29, 2026 · 23:36
Adding intensives to your private practice—or transitioning to an intensives-only model—isn't the same as simply adding another specialty. You're introducing a different offer…
Sep 22, 2026 · 21:13
De-paneling from insurance can feel like pulling out the safety net. You may know exactly why you want to make the transition—higher fees, more control over your caseload, fewer…
Sep 15, 2026 · 19:45
If you've built a successful private practice largely through referrals, realizing that you suddenly need to market yourself can feel frustrating—especially when what worked for…
Sep 8, 2026 · 22:50
What if the goal of your marketing isn't to get everyone to like you? In this episode, Anna explores what it means to create a magnetic website and marketing strategy—one that…
Sep 1, 2026 · 21:51
Your website can be strategically sound, professionally written, and technically converting—and still be missing the thing that makes the right clients choose you . In this…
Aug 25, 2026 · 20:18
A therapy website isn't like any other website. The emotional state a potential client is in when they begin looking for a therapist is fundamentally different from the mindset…
Aug 18, 2026 · 18:42
Easy to start doesn't mean easy to succeed. In a market where AI and other tools have made it easier than ever to launch a practice, create a website, and start seeing clients,…
Aug 11, 2026 · 20:56
Being good at what you do isn't always enough to stand out. In a market where potential clients have more choices than ever, the goal isn't simply to look professional—it's to…
Aug 6, 2026 · 1:18:10
What if your website isn't broken—but it's still not bringing in the clients you want? In this replay of Anna's live workshop, you'll learn why a "perfectly fine" website is…
Aug 4, 2026 · 34:55
Growing a successful private practice doesn't always start with confidence—it often starts with necessity. In this inspiring conversation, Anna sits down with Nashville therapist…
Aug 3, 2026 · 29:15
If you've been hearing about Confident Copy Live and wondering whether it's the right next step for your practice, this episode is for you. Anna pulls back the curtain on exactly…
Jul 30, 2026 · 1:05:17
Finding your niche isn't about squeezing yourself into a single specialty or choosing the "perfect" label. In this special replay from a live niche coaching session, Anna works…
Jul 28, 2026 · 19:49
If you've ever responded to a Facebook referral thread only to watch your comment get buried beneath dozens of others, this episode is for you. In this alumni check-in, Anna…
Jul 21, 2026 · 38:21
Building a successful private practice rarely follows a straight line. In this special guest episode, Anna sits down with Kassandra Balandrano, a therapist in Austin, Texas, who…
Jul 14, 2026 · 16:45
Standing out as a therapist isn't about adding more credentials or stacking more adjectives onto your website. In this episode, Anna explores the difference between telling…
Jul 7, 2026 · 23:32
Your website is never just sitting there. Whether you realize it or not, it's sending a message to every potential client who lands on it. In this episode, Anna walks you through…
Jun 30, 2026 · 16:51
Your website shouldn't feel like a completely different version of you than the one clients meet in the therapy room. In this alumni check-in episode, Anna answers a thoughtful…
Jun 23, 2026 · 21:16
You know you need a niche. You’ve heard the advice, read the blogs, and listened to the podcasts. But actually defining your ideal client? That’s where many therapists get stuck.…
Jun 16, 2026 · 15:23
If you're licensed in multiple states—or practicing under PSYPACT—it can feel like you've suddenly unlocked access to an enormous pool of potential clients. But as Anna explains…
Jun 9, 2026 · 30:21
If you've ever worried that your market is too saturated to build a thriving private practice, this episode offers a different perspective. Drawing on years of experience helping…
Jun 2, 2026 · 21:21
In this episode, Anna explores the gap between insight and action—and why so many therapists stay stuck in their marketing even when they already know what isn’t working. Drawing…
May 26, 2026 · 16:35
In this fifth alumni check-in episode of Marketing Therapy, Anna answers two thoughtful questions from Confident Copy alumni about the “other” elements of a therapy website — the…
May 19, 2026 · 22:45
How long should you actually stick with a marketing strategy before deciding it’s not working? In this episode, Anna breaks down one of the most common (and emotionally loaded)…
May 12, 2026 · 21:07
If things feel off in your marketing heading into summer, this episode will help you stop spiraling and start diagnosing what your practice actually needs. In part two of the…
May 5, 2026 · 29:48
If you’ve been in private practice for any length of time, you’ve probably heard about the “summer slump.” For some therapists, it’s very real. For others, not so much. But…
Apr 28, 2026 · 20:47
If your caseload has slowed down recently, you’re not alone—and this episode is going to give you a clear path forward. In this alumni check-in, Anna answers two powerful…
Apr 21, 2026 · 24:11
If you’ve recently raised your fees—or you’re thinking about it—this episode is essential. Because here’s the reality: when your fee goes up, your website has to work harder. Not…
Apr 20, 2026 · 13:10
This is a special bonus episode—and your official guide to this year’s Birthday Sale. If you’ve been considering investing in your marketing but aren’t sure what you actually…
Apr 14, 2026 · 31:06
Right now—literally as you’re listening to this—someone could be on your website. They’re scrolling. They’re deciding. They’re comparing you to 7–9 other therapists… and you’re…
Apr 7, 2026 · 34:07
If you’ve been feeling the shifts in the therapy industry—slower referrals, more competition, and uncertainty about what’s actually working anymore—this episode will meet you…
Mar 31, 2026 · 32:26
Seven years ago, I took a leap—leaving behind agency work that didn’t feel meaningful to build something that did. What started as copywriting for therapists has grown into…
Mar 26, 2026 · 14:36
If you’ve ever stared at your website wondering how to talk about what you do without confusing your clients… you’re not alone. Because here’s the tension: your clients are…
Mar 24, 2026 · 20:54
If you’ve been side-eyeing your Psychology Today profile lately… you’re not wrong. It’s more crowded, more competitive, and definitely not the client-generating machine it once…
Mar 17, 2026 · 23:47
Have you ever looked at another therapist’s thriving practice and thought, they’re just lucky ? It’s an easy story to tell ourselves when someone else seems to be attracting the…
Mar 10, 2026 · 32:43
Most therapists treat their About page like an afterthought—a quick bio, a headshot, maybe a list of credentials. But here’s the reality: after someone reads your homepage, the…
Mar 3, 2026 · 25:52
If you’ve been raising your fees—or want to—but your inquiries don’t reflect it, this episode is going to feel like a necessary reset. Premium-fee clients aren’t “better”…
Feb 26, 2026 · 13:53
What happens when your clients think they need one thing… but you actually treat something deeper? This is such a common tension for therapists. A parent searches for help with…
Feb 24, 2026 · 25:29
If the word networking makes you cringe… you’re not alone. So many therapists I work with identify as introverts—and they’ve already decided they’re “bad” at networking. It feels…
Feb 17, 2026 · 22:35
If you’re in the early stages of launching your practice, there’s a good chance you’ve spent more time thinking about your practice name than you’d like to admit. In this…
Feb 10, 2026 · 22:12
Marketing is rarely the love story of a therapist’s business. For many clinicians, it feels awkward at best—and misaligned, salesy, or draining at worst. In this Valentine’s week…
Feb 3, 2026 · 35:10
This episode kicks off a brand-new bonus series inside Confident Copy: alumni check-in sessions. Think of this like a post-discharge check-in—where therapists who’ve already…
Jan 27, 2026 · 32:27
This episode is a deeply honest look at what it really takes to build a sustainable, values-aligned private practice—especially if you’re coming from agency work, wrestling with…
Jan 22, 2026 · 1:28:17
For a limited time, you can listen to the audio of my free workshop, “Clear Website, Full Caseload: The 4 mistakes keeping you from booking premium-fee clients in the saturated,…
Jan 19, 2026 · 37:22
This episode is a behind-the-scenes look at Confident Copy—why I created it, who it’s designed for, and how to decide whether it’s the right next step for you.As we head into our…
Jan 15, 2026 · 1:19:09
You know you need a niche. You might even *have* one. But if putting words to what you do still feels hard—or you’re worried your niche isn’t landing the way it should—this…
Jan 13, 2026 · 35:59
In this conversation, I’m sharing my predictions for marketing therapy practices in 2026, grounded in data from our most recent State of the Industry survey and insights from…
Jan 8, 2026 · 31:07
In this special episode, I’m sitting down with Gily Roselle, a clinician whose private practice journey beautifully illustrates what’s possible when clarity, patience, and…
Jan 6, 2026 · 26:50
You can be doing a lot in your marketing and still feel stuck. Posting. Tweaking. Learning. Trying. And wondering why none of it seems to add up. In this episode, I’m unpacking…
Dec 30, 2025 · 20:07
It’s easy to set big intentions for the new year—especially as a thoughtful, reflective therapist. But let’s be honest: intentions alone don’t build the practice you want. In…
Dec 23, 2025 · 15:44
Episode Summary It’s the final full week of the year—and maybe, like me, you’re feeling both reflective and ready for some real rest. In this more personal episode, I’m sharing…
Dec 16, 2025 · 30:52
As 2025 winds down, it’s natural to reflect on how your practice is doing—and where you want it to go in the year ahead. If you've found yourself tweaking your brand colors…
Dec 9, 2025 · 28:18
Feeling stuck with your marketing strategy? You’re not alone—and chances are, it’s not about your website design, your SEO, or how often you post on Instagram. It’s your copy. In…
Dec 4, 2025 · 28:01
It’s tempting to believe that marketing success requires fancy strategies or following trends—but your next right move is likely hiding in plain sight. In this episode, I walk…
Nov 25, 2025 · 18:07
Therapists are no strangers to the emotional weight of the holiday season—especially when clinical work overlaps with a deep desire for rest, family time, and presence. In this…
Nov 24, 2025 · 25:47
Feeling overwhelmed by the endless Black Friday deals—and wondering if any of them are actually a good fit for your practice? This special Monday episode is your complete,…
Nov 18, 2025 · 32:36
You’re not imagining it—therapy might be in demand, but your marketing space can still feel crowded. Whether you're one of 35 therapists commenting on a Facebook ISO post or…
Nov 11, 2025 · 22:59
If marketing your private practice feels like staring down a giant, tangled to-do list—you’re not alone. In this episode, I walk you through a simple, grounded framework to help…
Nov 4, 2025 · 27:32
You’re ready to raise your fees, step into the next phase of your practice, and be perceived as the skilled, premium therapist you truly are. But how do you look the part—without…
Oct 28, 2025 · 23:02
You know your website should “look good,” but have you ever wondered why that matters—or what your design is actually communicating to potential clients before they even read a…
Oct 21, 2025 · 23:22
Ever wonder why some therapists seem to get all the right-fit inquiries—even with less experience? Let’s talk about the role your website plays in that (and how to make yours…
Oct 14, 2025 · 31:06
Let’s bust a myth that still lingers in the therapy world: the idea that once your website is live or your caseload is full, your marketing job is done. In this episode, I gently…
Oct 7, 2025 · 22:16
If you’ve ever caught yourself thinking, “I should be further along by now,” or “I should just figure this out on my own,” you’re not alone—and you’re definitely not broken. In…
Sep 30, 2025 · 27:51
When you picture your dream private practice—full caseload, stable income, predictable schedule—what do you actually hope to feel? Safety? Confidence? Freedom? In this episode,…
Sep 23, 2025 · 21:33
The shift into fall offers more than just cooler weather—it brings a unique rhythm for private practice owners. In this episode, I reflect on what I call the “surge season” and…
Sep 16, 2025 · 23:34
If you’ve ever stared at an empty hour on your calendar and felt a wave of anxiety or self-doubt, you’re not alone. In this episode, I’m reframing those open spots—not as…
Sep 9, 2025 · 23:53
Just when you were starting to feel comfortable with SEO, here comes AEO—Answer Engine Optimization. If you’ve heard that people are getting found through ChatGPT and started…
Sep 2, 2025 · 27:22
We’re living in a “trust recession.” Skepticism is at an all-time high—not just when it comes to buying shoes online or clicking on an Instagram ad, but also when choosing a…
Aug 26, 2025 · 25:28
If you’ve been telling yourself, “I’ll start marketing when…” —this episode is your wake-up call. Whether it’s the economy, your confidence, or your calendar, it’s easy to delay…
Aug 21, 2025 · 1:20:39
For a limited time, you can listen to the audio of my free workshop, “Clear Website, Full Caseload: The 4 mistakes keeping you from booking premium-fee clients in a saturated,…
Aug 19, 2025 · 1:04:22
You know you need a niche—but actually figuring out what yours is? That’s a whole different story. In this special episode, I’m sharing the replay of a live niche coaching…
Aug 14, 2025 · 27:24
If you’ve been eyeing Confident Copy but still aren’t sure if it’s the right fit, this episode was made for you. I’m pulling back the curtain on exactly what the program is, why…
Aug 12, 2025 · 28:48
If you’ve been showing up, doing “all the things,” and still not getting the inquiries or caseload you want, you’re not alone. Lately, I’ve heard so many therapists wondering if…
Aug 7, 2025 · 29:14
What does it look like to go all-in on your private practice—without lingering in agency life or taking insurance? In this inspiring conversation, I’m joined by Erin, a…
Aug 5, 2025 · 27:22
You’re showing up. You’ve got a website, an Instagram, maybe even tried networking or Google Ads—but the clients aren’t coming. What gives? In this episode, we’re digging into a…
Jul 31, 2025 · 35:58
Ever wondered what it would be like to go from 30 clients a week, burned out and underpaid, to a thriving private practice built around your values and strengths? In this…
Jul 29, 2025 · 27:02
Ever feel like marketing advice demands you pick just one niche—but your caseload says otherwise? If you love working with a range of clients and fear that niching down means…
Jul 24, 2025 · 40:00
In this heartfelt episode, I sit down with Kasryn Kapp, a therapist whose journey into private practice began with necessity—but has since blossomed into something truly…
Jul 22, 2025 · 27:58
Ever feel like the marketing strategies that once filled your caseload just aren’t cutting it anymore? You’re not alone. In this episode, I share my personal story from 2025—how…
Jul 15, 2025 · 25:43
If you’ve been circling a decision, second-guessing your copy, or feeling stuck in your practice—not dramatically frozen, but caught in that loop of “I’ll get to it later”—this…
Jul 8, 2025 · 39:49
If marketing your practice feels like throwing spaghetti at the wall—and you’re not sure what’s actually working—you’re not alone. In this episode, I walk you through how to stop…
Jul 1, 2025 · 19:28
If you’ve been feeling stuck, spinning your wheels, or disconnected from the heart of your marketing, this episode is an invitation to pause. In a break from the usual training…
Jun 24, 2025 · 33:27
If you're raising your fees—or thinking about it—there's one piece that often gets overlooked: your brand. Because if you want to charge more, your brand needs to reflect the…
Jun 17, 2025 · 25:43
If the word “networking” makes you cringe, you’re not alone. In this episode of Marketing Therapy , part three of our Slaying the Summer Slump series, we’re tackling one of the…
Jun 10, 2025 · 25:34
Today, we're diving into a powerful yet often overlooked truth: your marketing is only as effective as it is authentic . You can have the perfect profile or all the right…
Jun 3, 2025 · 30:18
Episode Summary Welcome to the first episode of the Slaying the Summer Slump series—a special June edition of Marketing Therapy designed to help you turn this slower season into…
May 28, 2025 · 17:03
Have you been endlessly tweaking your website, signing up for every marketing webinar, or telling yourself you just need the right words before you can share your work? If so,…
May 26, 2025 · 24:19
If you’ve ever wondered why your marketing efforts aren’t quite landing—or felt like you’re spinning your wheels trying all the things—this episode is for you. I’m digging into…
May 25, 2025 · 24:17
Every therapist, no matter how strong their marketing is, will experience slow seasons. The consults drop off. The inbox quiets down. And your brain? It starts to spiral: "Did I…
May 24, 2025 · 12:55
When a potential client is searching for a therapist, what actually makes them say, “Yes, this is the one”? In this episode, I break down what really drives client decisions—and…
May 23, 2025 · 12:18
If you’ve ever found yourself overwhelmed by the endless stream of marketing advice—try Instagram! Start a blog! Don’t forget TikTok!—this episode is for you. I’m diving into why…
May 22, 2025 · 18:54
If your therapy website is packed with impressive-sounding phrases like “evidence-based modalities” or “navigating relational stressors,” this episode is for you. I’m diving into…
May 21, 2025 · 17:54
In this conversation, I break down one of the most common (and costly) mistakes therapists make in their marketing: speaking from Point Z—the place of transformation—rather than…
May 20, 2025 · 16:01
Welcome to the very first episode of Marketing Therapy ! If you’ve been following all the "tried and true" advice—like just being patient, relying on referrals, or doing all the…
May 19, 2025 · 3:23
This is the podcast for private practice therapists who want to grow with more clarity, more confidence, and a lot less overwhelm. Each week, you’ll get bite-sized episodes…
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