From distracted to indistractable: Nir Eyal on mastering attention in a noisy world
Efectividad KENSO · 31 ago 2025 · 56:29
Efectividad KENSO · 31 ago 2025 · 56:29
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Esta entrevista está en inglés. Hemos creado también una versión doblada en español por la inteligencia artificial.
Have you ever felt like you live two lives: one where you know exactly what you should be doing, and another where it seems you can't help doing what you know you shouldn't?
That's the main theme of this week's program, where you'll learn how to close that gap between knowing and doing, transforming yourself from someone who gets distracted by everything into someone who becomes truly immune to distraction, with our guest Nir Eyal.
Nir is a behavioral design expert and bestselling author whose work has shaped how we understand the relationship between technology and human behavior. He has taught at Stanford Graduate School of Business, has advised countless Silicon Valley companies, and has written two influential books: "Hooked," which revealed how products capture our attention, and "Indistractable," recently published in Spanish as "Inmune a la distracción," which teaches us how to reclaim it. But here's the fascinating paradox: the man who taught companies how to hook users had to embark on a five-year personal journey to learn how to unhook himself. Nir transformed his own struggle with distraction into a science-backed framework that is helping millions worldwide. His evolution from attention capturer to attention liberator raises a compelling question: What does it really take to become the master of your own mind?
Show notes are available at https://kenso.es/episodio/375-nir-eyal-indistraible
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