27. Why your website isn’t converting (and what to fix first) with Madelyn Furlong

In this episode, we’re answering a common (and slightly painful) question:

“Why isn’t my beautiful website converting?”

I chat with Showit web designer and marketing strategist Madelyn Furlong to explore why a stunning design isn’t enough, and what you can do to make your website start pulling its weight.

Whether you’re in the middle of a new website launch, a website refresh, or just wondering why your site visitors aren’t turning into clients, this conversation is packed with practical fixes and real-world examples to help you get results.

What we cover:

• The Real Job of Your Website – Why your website is more than a digital business card and how it fits into your broader customer journey.
• The “Pretty But Pointless” Trap – How good-looking websites often fail without the right strategy and messaging to back them up.
• Top Red Flags That Kill Conversions – From vague headlines to confusing navigation and too many call-to-actions, here’s what to audit first.
• 3 Low-Lift, High-Impact Tweaks – Quick updates like strategic CTAs, above-the-fold messaging, and scroll-stopping testimonials that instantly improve conversions.
• The Power of Heatmaps & Data – Why tools like Hotjar can help you see what users are really doing on your site—and where they’re dropping off.
• A Hot Take on Testimonials – Why testimonials are more than just “nice to have,” and how to turn them into powerful conversion tools.

00:00 Introduction to Website Effectiveness

02:33 Understanding the Role of a Website in Customer Journey

04:27 The Importance of Design and Strategy

06:32 Auditing Existing Websites for Improvement

09:02 Actionable Tweaks for Instant Conversion Boosts

11:14 Client Success Stories and Lessons Learned

13:25 Exploring AI in Marketing Strategies

21:46 Unlocking Website Potential: Essential Updates

22:13 Maximizing Engagement and Profitability

Connect with Madelyn:

Having a standout marketing strategy doesn’t mean you have to share a new post every day that end in -y!

That’s where Madelyn comes in. She helps small businesses create ShowIt websites and engaging social media content so they can turn their leads into sales.

Website: https://madelynvictoriaco.com

The FREE Website Checklist: madelynvictoriaco.com/website-checklist

Instagram: https://www.instagram.com/madelynvictoriaco/

View the episode transcript here.

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