19. Turn free PR into long-term loyalty: a step-by-step guide for small business owners — What Would They Do? The Customer Experience Podcast For Online Business

In this guest episode, I’m joined by PR coach and visibility expert, Gloria Chou, to unpack how small business owners can leverage media features to build short-term visibility as well as long-term brand loyalty—without big budgets, agencies, or insider connections.

Gloria shares her signature CPR Pitching Framework, powerful free tools to find the right journalists, and mindset shifts that help you feel worthy of showing up in the media. Whether you’re brand new to pitching or ready to expand your visibility strategy beyond social media, this episode is your permission slip to get featured, and get remembered.

What we cover:

Why PR Isn’t Just About “Being Seen” – And how it can become a sustainable loyalty and trust-building tool for your brand.
Gloria’s Career Journey from Diplomat to PR Coach – Including how she cold-called the New York Times with zero connections.
The CPR Pitch Framework That Gets Results – How to write a pitch that grabs attention.
Free Tools to Find the Right Journalists – So you can save time and track down your next opportunity.
How to Repurpose PR Features Beyond SEO – Including how to turn media mentions into nurture emails, sales assets, and trust-building proof points.

Connect with Gloria Chou:

FREE Masterclass: https://www.gloriachoupr.com/masterclass

Website: https://www.gloriachoupr.com

Instagram: https://instagram.com/gloriachoupr (DM Nadine for an extra freebie)

LinkedIn: https://www.linkedin.com/in/gloriaychou

Youtube: https://www.youtube.com/@smallbusinesspr

View the episode transcript here.

Where to from here?

Grab the State of the Customer Report FREE right here.

Generate 10 tailored-to-you survey questions FREE right here.

Join Retention Lab🧪, the community to help you b uild a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month . Join here!

Find out how you