20. The 4 Seasons of the Customer Journey: Spring

In this episode, we kick off a 4-week mini series exploring the four seasons of the customer journey. First up is Spring: that powerful moment when a potential customer becomes aware of a problem or desire and starts looking for a solution.

We explore how service providers, course creators, and membership site owners can meet potential customers right there, build trust, and gently guide them forward without pushing for the sale.

This episode is your go-to for crafting clear, inviting, and customer-first brand touchpoints that turn curious browsers into long-term fans.

What we cover:

What “Spring” Looks Like in the Customer Journey – Awareness, curiosity, and early research before they ever click “buy.”

Why Discoverability and Trust Are Everything in This Season – And how to show up when your audience doesn’t even know they need you yet.

Tips for Service Providers, Course Creators and Membership Site Owners to Create a Standout First Impression

View the episode transcript here.

Where to from here?

Grab the State of the Customer Report FREE right here.

Generate 10 tailored-to-you survey questions FREE right here.

Join Retention Lab🧪, the community to help you b uild a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month .  Join here!

Find out how you can get my strategic customer experience brain on your brand here .

Check out my favourite CX tools and resources here.

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