40. Why your launch isn’t converting (even with the right audience) with Laura Kendrick

Today’s listener question: “I’m speaking to the right audience and I have a proven offer, but conversions in my launches have stalled. Where could the problem be?” In this episode, I’m joined by fellow copywriter and holistic launch strategist Laura Kendrick to unpack the hidden friction points that quietly tank conversions, even when your offer and audience are a match. 

From treating your launch as a full marketing arc (not just cart open & cart close), to reading real-time audience signals, creating “spaciousness” in timing, and nurturing non-buyers without the ick, this episode gives you practical fixes you can implement before your next promo.

What we cover:

Holistic Launching (The Full Arc): Why effective launches start months earlier

Talk to People, Then Check the Data: How live voice-of-customer conversations surface what analytics can’t

Positioning vs. Demand: A real example where interest was high but response was low because positioning was slightly off 

Spaciousness = Conversions: Building more time into your runway (and even into cart open)

After the Launch: How to debrief with your list, make non-buyers feel valued, and create simple two-way touchpoints

Connect with Laura Kendrick:

Laura Kendrick is a conversion strategist and copywriting co-conspirator for ambitious online business owners who want client-forward copy that actually sells—ethically, clearly, and with their personality fully intact.

She helps founders finally market their businesses in a way that makes sense and gets results. With a big-picture view and zero tolerance for one-size-fits-all formulas, Laura helps you clarify your message, sharpen your strategy, and create a brand voice that sounds like you (just... dialed all the way in). It’s about marketing that actually fits your business and your brain.

Website: https://www.cheekycopy.co/

Instagram: https://www.instagram.com/cheekycopy/

View the episode transcript here.

Where to from here?

Grab the State of the Customer Report FREE right here.

Generate 10 tailored-to-you survey questions FREE right here.

Join Retention Lab🧪, the community to help you b uild a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month .  Join here!

Find out how you can get my strategic customer experience brain on your brand here .

Check out my favourite CX tools and resources here.

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