41. Email Personalization 101: Trigger links, custom fields & segments explained

In today’s episode, we’re exploring the concept of hyper-personalization, and how you can create a standout customer journey using the email platform you’re already using.

This episode answers a brilliant listener question:

“I would love to personalize my customer experience, but I feel I'm missing the tech tools to make it happen.”

The good news? You don’t need a fancy tech stack or a marketing team to make personalization work for you. All you need is a strategic mindset, your email platform, and a willingness to go one step further than most.

From segmenting your list based on behavior and past purchases to setting up simple but powerful trigger links and conditional content, I’ll show you how to turn basic tools into a personalized customer experience engine.

What we cover:

• What true personalization really means
• Why personalization boosts conversions, loyalty, and engagement
• How to set up segmentation so it actually drives results
• Trigger links, custom fields, and saved segments explained
• Real-life examples of how I personalize emails within my business

Try Drip for FREE (no credit card required) right here. (affiliate link)

View the episode transcript here.

Where to from here?

Grab the State of the Customer Report FREE right here.

Generate 10 tailored-to-you survey questions FREE right here.

Join Retention Lab🧪, the community to help you b uild a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month .  Join here!

Find out how you can get my strategic customer experience brain on your brand here .

Check out my favourite CX tools and resources here.

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