58. The 3 Levels of Personalisation every online business needs

In today’s episode, we embark on a customer experience adventure… straight into my rural Sydney coffee scene. Because nothing reveals the truth about customer loyalty faster than a café.

Let’s break down the 3 levels of personalisation every online business owner should understand, especially if you want more repeat buyers, more engagement, and less churn.

If personalisation in your business currently looks like “Hey {first_name}”… this episode will lovingly show you what’s possible and open your eyes to a new way of thinking. 

What we cover:

• The difference between personalisation that feels helpful vs personalisation that feels creepy
• The 3 levels of personalisation (coffee shop edition)
• How to apply this to your online business

View the episode transcript here.

Where to from here?

Grab the State of the Customer Report FREE right here.

Generate 10 tailored-to-you survey questions FREE right here.

Join Retention Lab🧪, the community to help you b uild a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month .  Join here!

Find out how you can get my strategic customer experience brain on your brand here .

Check out my favourite CX tools and resources here.

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