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If anyone truly lives for coffee, it’s Nolan Hirte. Founder of the wildly successful Proud Mary Coffee, Nolan’s passion for coffee bleeds out into every aspect of his business, making Proud Mary an iconic name across Australia and the U.S.
We spoke to him at MICE26 about Proud Mary’s journey scaling to the U.S, as well as mood-based coffee labelling, barriers for young people entering the industry, and the Honduran producer who won the Cup of Excellence using a recipe from ChatGPT! CHAPTERS 00:00 Intro & Nolan Hirte
02:08 Coffee Journey & Passion
04:09 Creating a Coffee Experience
06:20 Why Storytelling Matters
08:05 Making Specialty Coffee Accessible
10:26 Sponsor: Marco MilkPal
11:07 Expensive Coffee Debate
12:44 Attracting New Coffee Drinkers
15:00 Simplifying Coffee Communication
18:22 Hospitality & Customer Experience
21:31 Building Team Culture
29:36 Future of Coffee & Technology
37:33 New Ideas & Coffee Experiences
41:53 Industry Shoutout & Outro
If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee!
