146: Natalie Papier Is Creating Artful Homes — Hot Young Designers Club | Interior Design Business Podcast

This week, Shaun and Rebecca are joined by Natalie Papier of Home Ec Op to talk all things color, creativity, and carving your own design path. Natalie shares how her background in fine art has shaped her interiors, how she grew her business organically through Instagram, and the whirlwind of launching multiple product lines, filming a design TV show, and publishing her first book. She opens up about the real-life chaos behind the scenes and the power of staying true to your aesthetic.

In this episode they discuss:

Natalie's journey from fine artist to interior designer
Filming Artfully Designed and navigating behind-the-scenes challenges
How her book Start with the Art came to life and what she learned
Collaborating with brands like Mitzi and Mitchell Black on product lines
Balancing client work with content creation and licensing deals
The importance of boundaries and fit in client relationships
How she handles unsolicited opinions and the downsides of virality
Why midlife is actually the best time for creative evolution

In this episode they discuss:

Rasheeda’s transition from corporate marketing to full-time interior design
Building a business while juggling a 9-to-5 job and family responsibilities
Collaborating with her husband to create a design-construction duo
The significance of community and mentorship in her career growth
Revising her pricing structure to enhance profitability and cash flow
Leveraging local television as an effective marketing tool
Balancing flat-fee and hourly billing to meet creative and business needs
Preparing for her most significant TV project to date and expanding Gray Space's recognition

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