80: Strategic Colour Identity: How To Build Your Brand Palette

In this episode, I'll be sharing a personal before-and-after of “trying every colour” to landing on a brand-aligned palette—and how the right hues can make you look alive, feel confident, and be experienced as the leader you are. Learn the 3-layer colour strategy (Capsule colour Signature, Psychological colour Alignment, High-Impact Palette) so your wardrobe stops second-guessing and starts speaking for you—on camera, in meetings, and IRL.

Key Takeaways:

• colour is strategy, not just preference: It communicates before you speak.
  
  
• 3-Layer Framework:
  
  
1. Capsule colour Signature —core hues that flatter skin, hair, eyes and mix easily.
   
   
2. Psychological colour Alignment —map colours to how you want to be experienced (calm, creative, authoritative).
   
   
3. High-Impact Palette —authority hues for keynotes, boardrooms, media.
   
   
• Consistency builds presence: A repeatable palette reduces decision fatigue and strengthens personal brand recognition.
• Evolve on purpose: Re-evaluate colours as your role, goals, or hair/skin tone shift.

 

Which 3 colours make you feel most like “you” today—and where you’re heading? Try them near your face this week and note the difference on camera.

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