S3 E24: Succeeding in Business Negotiations

How to Succeed in Business Negotiations

Negotiation doesn’t have to feel like a tug-of-war. In this 30-minute episode, Barry and Lisa walk you step-by-step through the entire negotiation journey—from preparation to closing the deal—with practical tips you can apply right away.

- Define your goals and walk-away point
- Open the conversation with confidence
- Ask the right questions to uncover true needs
- Make offers that create choice and value
- Trade smart—never just give things away
- Handle objections and pressure with calm
- Close with clarity and keep the relationship strong

Listener takeaway: You’ll leave with a simple, repeatable playbook and a free one-page Negotiation Checklist to guide your next big deal.
Tune in now