How To Build A Brand Through Every Season Of Life: Entrepreneurship, Motherhood and Growth with Sea Lustre Founder Brooke Hartman

Episode 127 - When Brooke Hartman founded Sea Lustre in her 20s, she was following a creative pull - but she had no idea how much both she and her business would evolve over time. In this episode, I sit down with Brooke Hartman, founder of Sea Lustre, a jewelry and resort clothing brand inspired by coastal living, to talk about what it really looks like to build a brand from the ground up and grow alongside it.

We talk about starting a business in your 20s, navigating the uncertainty of entrepreneurship, and how becoming a mother reshaped Brooke’s priorities, leadership style, and vision for her company. Brooke shares the honest behind-the-scenes moments - the pivots, the lessons, and the growth that comes from building something meaningful while balancing motherhood and business.

This conversation is for anyone dreaming of starting a business, evolving through different seasons of life, or redefining success on their own terms. Brooke’s story is a reminder that entrepreneurship isn’t a straight line - it’s a journey that grows with you.

In this episode, we discuss:

-Starting a business in your 20s

-Building a jewelry and resort wear brand from scratch

-Entrepreneurship and motherhood

-Evolving your business over time

-Navigating growth, pivots, and purpose

If you’re a female founder, entrepreneur, or someone dreaming of building a brand that aligns with your life - this episode will inspire you to embrace every season.

Connect:

Sea Lustre website: https://sealustre.com/

Sea Lustre IG: https://www.instagram.com/sealustre/

To connect with host Kimberly Hand:

Website: https://www.kimberlyhand.com

Instagram: https://www.instagram.com/kimberlyhand_

Shop The Cinnamon Effect Journal here: https://thecinnamoneffect.com/journal

The Cinnamon Effect is recorded at PodPlus Studios ( @PodPlusStudios ) in Jupiter, Florida, and produced by Hype Boss ( @hype-boss-hype-boss )

For more information, visit https://www.podplusstudios.com.