Ep. 123 - The Truth About Clean Beauty With Crunchi Founders Kelly Kreusler & Melanie Petschke

What does clean beauty actually mean - and how can consumers know if their skincare and cosmetics are truly safe?

In this episode of The Cinnamon Effect Podcast, Kimberly sits down with the founders of Crunchi, Kelly Kreusler and Melanie Petschke, two leaders in the growing clean beauty and non-toxic skincare movement.

Kelly and Melanie share the story behind building Crunchi, a brand dedicated to ingredient transparency, safer cosmetics, and sustainable beauty packaging. They explain the rigorous standards they use to define clean beauty, why many conventional beauty products still contain questionable ingredients, and how consumers can make more informed choices about what they put on their skin.

The conversation also dives into sustainable packaging, responsible ingredient sourcing, and the mission-driven values behind the brand.

Beyond beauty, this episode explores the realities of female entrepreneurship, what it takes to build a company with a close friend, and how Kelly and Melanie’s partnership has evolved while growing a purpose-driven brand.

If you’re interested in clean skincare, toxin-free makeup, sustainable beauty, and women-led businesses, this conversation offers powerful insights from two pioneers in the industry.

Connect with Crunchi:

Website: www.crunchi.com

Crunchi IG: https://www.instagram.com/crunchicollection

Kelly IG: https://www.instagram.com/kellyckreusler

Melanie IG: https://www.instagram.com/melaniepetschke

To connect with host Kimberly Hand:

Website: https://www.kimberlyhand.com

Instagram: https://www.instagram.com/kimberlyhand_

Shop The Cinnamon Effect Journal here: https://thecinnamoneffect.com/journal

The Cinnamon Effect is recorded at PodPlus Studios ( @PodPlusStudios ) in Jupiter, Florida, and produced by Hype Boss ( @hype-boss-hype-boss )

For more information, visit https://www.podplusstudios.com