Marvel's Midnight Announcement Proves Marvel Doesn't Understand Marketing

Marvel desperately needs a win for its upcoming events, initiatives, and imprints. This week's Midnight Universe announcement had the potential to be Marvel's next big win, but instead, the critical spark of hype is doused with misdirects, bad timing, and defensive responses.

Marvel can't build excitement if they kill the hype before the first issue comes out.

0:00 What could have been?

0:18 Why Midnight has potential

1:55 What's Midnight about?

5:33 The Bait-and-Switch + Responses

10:27 The Heart of the Problem13:14 Final Thoughts

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