What’s Up THIS WEEK?! 🟠AI Visibility Has Changed!🟠Mountain Dew Soap? Dancing With The Stars? | Ep. 565 — Do This, NOT That: Marketing Tips with Jay Schwedelson

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Ask ChatGPT the same question on Tuesday and again on Friday and you will probably get two different answers, with two different sets of sources. That is the uncomfortable finding Jay Schwedelson digs into here, using fresh data on how violently AI citations churn from one day to the next, plus the weekly routine that keeps your brand tracking honest instead of comforting. There is also a Mountain Dew body wash situation that nobody was prepared for.

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Best Moments:

(00:31) Why 69% of AI sources shift from one day to the next

(01:02) Reddit's share of ChatGPT citations collapsed 86% in about a month

(02:54) Half of everything AI engines cite is less than thirteen weeks old

(03:45) Pick the 10 questions that actually influence someone buying from you

(04:04) The incognito browser step most people skip, and why it ruins the data

(05:22) The two prompt lines that stop AI from flattering your brand

(06:27) Mountain Dew body wash at Walmart, and the obvious follow-up question