SPECIAL SERIES ==> NEW TIPS! AI Email Summaries! <== | BATHROOM Break #125 COLLAB: The Marketing Millennials + Do This, Not That
Do This, NOT That: Marketing Tips with Jay Schwedelson · Sep 14, 2026 · 13:03
Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson · Sep 14, 2026 · 13:03
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Turns out the emails winning in an AI-summarized inbox are the ugly ones. Jay Schwedelson and Daniel Murray pick up the live text conversation from last week with fresh data on what Gmail, Apple Mail, and Copilot are actually pulling out of your sends, and the fix involves bullet points and a formula that fits in two hundred characters. There is also a genuine moral crisis about cheating on your barber, which somehow sets the tone for everything after it.
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Best Moments:
(00:38) The haircut dilemma, and whether you can book with another stylist without earning the death stare
(03:45) AI summaries pull 29 words on average, so the first 150 to 200 characters carry the whole email
(04:15) Action plus product plus deadline, the formula lifting click-through rates around 19 percent
(06:13) Bullets are ugly and they work, with pull rates of 77 percent in Gmail, 84 in Apple Mail, 92 in Copilot
(07:29) Why vague, spammy headlines fall apart once a summary has to describe themㅤ
(08:19) Over 70% of people say they are fine with AI reading their inbox to surface deals
Episodes: Do This, NOT That: Marketing Tips with Jay Schwedelson
