🟡NEW! Amy Porterfield! Webinars, Email, and Events! | Ep. 525
Do This, NOT That: Marketing Tips with Jay Schwedelson · Jun 18, 2026 · 32:15
Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson · Jun 18, 2026 · 32:15
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Walking away from a course that pulled in over $60 million sounds like a mistake, until you hear why Amy Porterfield did exactly that. She sat down with Jay Schwedelson at Eventastic to break down how she now fuels an entire coaching business with the same live webinar every single Monday, no replay and no apologies. If you've ever told yourself your best material is too repetitive to run again, her answer might change your mind.
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Best Moments:
(04:15) Amy's reframe for anyone facing a big pivot, the idea that you have earned your elevation.
(07:46) The Tony Robbins lesson that stuck with her: growth means being uncomfortable about ninety percent of the time.
(12:06) A Claude project audits her webinar every week and nudged conversions up four percent with tiny tweaks.
(17:44) Her fix for boring webinars: make the first five minutes about them and get to the pitch by the forty-five-minute mark.
(20:32) The in-person event mistake she kept making: teaching too much when people actually wanted time to connect.
(25:35) The simple three-part email that pulled a hundred thousand dollars in three days from a list she already had.
Episodes: Do This, NOT That: Marketing Tips with Jay Schwedelson
