It’s ALL about the Data!! SPECIAL GUEST!! CEO of Data Axle 🔥 Andy Frawley 🔥| Ep. 526 — Do This, NOT That: Marketing Tips with Jay Schwedelson

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Most people assume AI quietly solved the data quality problem for good. Andy Frawley, CEO of Data Axle, tells Jay Schwedelson the opposite is true: clean data matters more now, because a weak foundation just lets AI make bad calls faster. From there they get into why your B2B email list flops on Instagram, why direct mail is quietly thriving, and why Andy doubled his events budget after swearing them off.

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Best Moments:

(02:13) Why data quality is becoming a hotter topic, not a solved one, in the AI era

(04:27) Data Axle still calls 25 million businesses a year to verify them by hand

(07:51) How to match a B2B email list to consumer profiles so you can hit people on Instagram and CTV

(10:42) Direct mail is far from dead, and even Amazon is leaning back in

(12:52) Why a small, clean database beats a big, unreliable one every time

(14:45) The skeptic who doubled his events budget once he forced an ROI story