SPECIAL SERIES ==> NEW! Prediction Market Marketing😳🔥 <== | BATHROOM Break #127 COLLAB: The Marketing Millennials + Do This, Not That
Do This, NOT That: Marketing Tips with Jay Schwedelson · Sep 28, 2026 · 12:02
Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson · Sep 28, 2026 · 12:02
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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What if the best audience research you're not doing is sitting on a betting site? Jay Schwedelson and Daniel Murray make the case that prediction markets are a data set marketers keep ignoring, because every prediction has someone's real money behind it. It's a Bathroom Break, so expect detours, including the longest conversation about cricket Jay has ever had in his life.
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Best Moments:
(00:32) Is bringing an iced coffee to a job interview a red flag or a conversation starter
(01:34) After thousands of interviews, Jay says about half of candidates showed up late, dressed wrong, or ghosted
(02:36) A fake diploma, a lunge across the table, and a call to the police
(05:06) The exact AI prompt for mining Kalshi and Polymarket for what your audience will care about next
(06:54) Why money-backed predictions beat survey data every time
(07:41) Surveys follow emotions, so watch where people actually spend their money
Episodes: Do This, NOT That: Marketing Tips with Jay Schwedelson
