SPECIAL GUEST!! Carina Bauer 📵 Your Next Event Needs LESS AI | Ep. 568 — Do This, NOT That: Marketing Tips with Jay Schwedelson

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All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Carina Bauer thinks the next luxury is disconnection: a room full of real people, nobody glued to a screen. The CEO of the group behind the world's biggest meetings industry trade show tells Jay Schwedelson that design is really about intention, not aesthetics. She also shares a sharp way to get leadership to see your next event as strategy instead of just another cost.

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Best Moments:

(02:16) Why design is the invisible force that shapes what people feel, trust, and remember

(03:50) In-person events may be the only medium people can fully trust right now

(05:55) Where AI belongs at an event and where it needs to stay out of the way

(10:17) How to pitch an event to the C-suite so it reads as strategy, not cost

(12:19) Why live human connection is becoming the new luxury

(16:33) Disconnection is the next luxury too, and hotels with no Wi-Fi are already proving it