EP 150: The Referral That Led to a 6-figure Design Contract: The Strategy Behind the Win

In this episode, I sit down with interior designer and coaching client Audra to share the story behind her biggest project yet, a six figure design contract for a $4.5 million home. Just months earlier, she was questioning whether to continue her business after a difficult year filled with project delays, personal challenges, and slow new business.

As we worked together, I encouraged her to recommit to networking and outreach, which led to reconnecting with a realtor who ultimately referred her to the luxury homeowners. Audra shares how she navigated the referral, worked through moments of self-doubt when the clients didn’t immediately reach out, and how my coaching helped her prepare for the discovery call, structure the in-person meeting, and confidently present a proposal that ultimately secured the largest project of her career.

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