Ep 173: Are Smaller Projects Just Keeping You SMALL?

If your small interior design projects are supposed to lead to bigger work, the question is simple: are they actually doing it?

A lot of interior designers keep smaller services on the menu because they seem like an easier yes. A paint consultation, a decorating-only service, or a one-room package can feel like a smart way to get a client in the door, build trust, and eventually move into a larger project.

But here’s the rub: if that next step is not actually happening, you may not have a strategy. You may just have more small projects

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In this episode, you’ll learn:

• How to look at the actual data and see how many small interior design projects have really turned into larger jobs.
• Why a smaller service needs a clear purpose instead of simply sitting on your website and hoping someone finds it.
• The question I want you to ask yourself
• Why smaller projects can take nearly the same communication, scheduling, attention, and mental bandwidth as larger ones.
• How to tell whether your small offer is a real stepping stone to bigger work or simply a safer-feeling way to avoid selling the larger project.
• Why your time, marketing, and attention should support the kind of work you actually want more of.

I’m not telling you to eliminate every smaller service. I like having one available when business is slow, you need a fill-in, or the right client needs a smaller starting point. But you need to know what that service is there to do.

Related Resources

Flexibility in Service Offerings Designers: https://pamela-durkin.com/marketing-by-design/flexibility-in-service-offerings-designers/

9/30 FREE WORKSHOP: From Scrambling for Clients to In Demand. Grab your seat >> HERE

https://luxuryclientacademy.com/free-workshop