They keep telling me our price is too high... but I don't believe them

Dennis Collins, Leah Bumphrey, and Paul Boomer crack open a "diary entry" confession from a founder who has a major trust issue with their sales team. When every lost deal is blamed on pricing, is it a market reality, or is it just a convenient excuse to hide a lack of sales skill?

We dive into why the "price excuse" is often just insulation for much bigger problems — a lack of organizational clarity and a failure to make the customer experience value rather than just hear it explained.

In this episode:

[03:26] The Trust Gap — what happens when a founder stops believing the feedback coming from their own team

[13:34] Immunity to Change — why business owners often resist hiring outside help even when they know they aren't great coaches

[19:37] Value vs. Explanation — why "pitching" is loud, but trust is quiet, and how to track the latter

[22:56] The "Price is Final" Rule — understanding that price should be the final chapter of a sales story, not the first argument

Resources Mentioned

The Sales Trust Playbook — a free guide for founders, including the "price is the final chapter" principle discussed in this episode. Download it at ConnectAndConvertPodcast.com

Connect With Us

Download your Sales Trust Playbook

Website: ConnectAndConvertPodcast.com

Got a "true confession" or a question you want us to cover? Email connectandconvert@wizardofads.com