538: The SEO Playbook For Your Real Estate Business

Most real estate investors focus entirely on outbound lead generation and never build the online presence that captures sellers who are already searching. In this episode, SEO expert Glen Petersen walks through the full playbook, from setting up your website and Google Business Profile to building backlinks and free directory listings that grow your credibility over time. Glen also covers the AI side of search, including how to show up in ChatGPT and Gemini results using platforms like Reddit, YouTube, and Bing Business Profile. If you haven't started building your online presence yet, this episode is your starting point.

 

KEY TALKING POINTS:

0:00 - Intro

0:37 - Demand Generation vs Demand Capture

2:41 - Defining PPC & When It's Ideal

4:37 - Defining SEO

5:42 - Your Website

6:17 - Your Google Business Profile

7:22 - Additional Pages

9:58 - AI Search Results

13:04 - AIO Quick Hacks

15:06 - Outro

 

LINKS:

Instagram: Glen Peterson

https://www.instagram.com/nobleschlen/

 

Website: Bateman Collective

https://www.batemancollective.com/

  

Instagram: David Lecko

https://www.instagram.com/dlecko

 

Website: DealMachine

https://www.dealmachine.com/pod

 

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

 

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/