Spotlight: How CBA is helping brokers navigate the new era of lending

How does Australia's largest mortgage lender view the mortgage broker market? We sat down with CBA to find out how the major bank is evolving its mortgage proposition and its broker strategy.

Broker Daily's Alex Whitlock is joined by Baber Zaka, general manager of third-party banking at CBA, to unpack the evolving nature of lending, the future of the broker channel, and why the human element remains a broker's greatest competitive advantage.

In this podcast, the duo discuss:

• Why it's imperative that brokers have a unique proposition.
• Why complexity in lending is the new normal.
• CBA's new pilot to provide select brokers with proactive retention tools.

In a market where customers are savvier and more discerning than ever, the brokers who win won't just facilitate a loan – they'll build a brand that stands for trust, partnership, and long-term advocacy, says Zaka.

Tune in to find out more!