Business Accelerator: Beat the competition by competing differently

In this week's Business Accelerator, Alex Whitlock and Jason Back break down how brokers can identify their real competitors, uncover where they're vulnerable, and position themselves to win more deals.

From slow response times and inconsistent client journeys to poor follow-up and unclear positioning, the gaps are everywhere. The advantage goes to brokers who move faster, nurture better, and create a client experience that converts early.

Speed to lead, structured follow-up, and deliberate positioning – this is how you win in a crowded market.